Thee Frank
Thee Frank
< previous
next >

Alan Fletcher

In Life
And Death

Thee Frank

2017/2018 (one semester)

Deliverable:
Printed and bound booklet
108x173mm

Supervision/Examination:
Prof. Ralf de Jong

This project was about getting to know influential designers, learning about their work and their lives, draw inspiration from that, and create something new. I researched Alan Fletcher and what struck me most, was his non-existent attempt of a work-life balance; however, in this case, not due to capitalist demand but because he chose a career that was an extension to his very being as a creative individual. He took design very seriously but only as serious as himself and the world around him – which, as his work demonstrates, was not that much.

He found inspiration anywhere and his characteristic personal style, use of color, handwriting and playfulness, leaked into much of his professional work, which is uncommon, compared to the way many other designers of that time (and today) approach their profession.
To represent that, I chose two texts, his eulogy from The Guardian, focused on his career, and a story of a visit to his house for dinner by Mike Dempsey, showing Fletcher’s personal side. These, combined with his personal and professional creative work and quotes, offer a pretty solid introduction to Fletcher as a whole.

 

 

Alan Fletcher

In Life
And Death

Thee Frank

2017/2018 (one semester)

Deliverable:
Printed and bound booklet
108x173mm

Supervision/Examination:
Prof. Ralf de Jong

This project was about getting to know influential designers, learning about their work and their lives, draw inspiration from that, and create something new. I researched Alan Fletcher and what struck me most, was his non-existent attempt of a work-life balance; however, in this case, not due to capitalist demand but because he chose a career that was an extension to his very being as a creative individual. He took design very seriously but only as serious as himself and the world around him – which, as his work demonstrates, was not that much.

He found inspiration anywhere and his characteristic personal style, use of color, handwriting and playfulness, leaked into much of his professional work, which is uncommon, compared to the way many other designers of that time (and today) approach their profession.
To represent that, I chose two texts, his eulogy from The Guardian, focused on his career, and a story of a visit to his house for dinner by Mike Dempsey, showing Fletcher’s personal side. These, combined with his personal and professional creative work and quotes, offer a pretty solid introduction to Fletcher as a whole.